Be sure to do enough research to know how to meet the needs of your target or intended audience. Be creative, too. Don’t simply copy another website and put your own business name at the top.
Know your subject matter. If you are going to be producing a blog or original content, make sure you have the knowledge to make your content valuable.
Find the kinds of people who might want to use your products or services. Ask them what they expect from such a website. What topics and types of information do they want to see included? Take their responses to heart and create a site that caters to your potential customers and clients.
Research your audience and their needs.
Provide relevant, original content that your audience will find engaging.