While “Keywords” are the key elements to website building and increasing traffic to websites, many website owners do nothing to strengthen them.
Keywords are very important to the placement of a website in search rankings. These search terms are often taken for granted even though they are a critical component of Search Engine Optimization (SEO) efforts.
The reality of Keywording is a simple concept. Without any keywords for the search engine to index, the search engine results page (SERPS) will have nothing to seek out and find. These keywords are how search engines function. The strongest keywords lead to great search results for a website if used properly. To keep your keywords working for you, you must work your keywords.
You can see the importance of keywords to websites in two ways:
– The placement on the page is the first way. Many major search engines to a certain degree value the placement of the keywords when it comes to determining the strength and placement of the website. There are strategies that must be learned when it comes to proper keyword placement in on and off page content.
– The second way you can see the importance of keywords is by their density on the page. Search engines are powered by algorithms and how many keywords that appear on the page is a huge factor. This makes the choice of keywords very critical. Many of the keywords are highly competitive, so choosing the right ones to appear often on your page is one of the elements that make a web designer successful on a search engine result page