Though brand development is by no means a new idea, today consumers have more access to information and more choices than ever before. The result is higher expectations, and the brand’s message must captivate the consumer immediately. Companies seeking to experience long-term success will have to create the most compelling, relevant, and consistent brand experiences for their customers.
Enigma Webdesign will work with you every step of the way in creating, developing and positioning your brand.
Every successful brand is built around a central, compelling idea; an idea that has real value for the organization as a whole. Brand strategy is key to unlocking that value. We can help you devise a powerful strategy that delivers real results.
A great brand appeals to both the hearts and minds of the masses. It’s about functional and emotional benefits. It’s about crafting, targeting and conveying solid value propositions, to every constituent, inside or outside the organization. When a company gets it right, the brand’s promise is reinforced, brand equity and economic value rise and the brand drives real business performance.
Enigma Webdesign is in the forefront of brand strategy with a proven methodology that leverages best practices garnered in the course of hundreds of successful engagements. Our approach is based on fact and observation, rooting our work in deep and extensive research. Our strategies work because we gain the knowledge needed to make them succeed. We’re not reading you a page from the playbook – we devise a strategy for your unique needs from the ground up.
Our strategy team includes designers and developers, artists and writers, as well as advance digital implementation experts. Together, we can address any element of brand strategy. Including:
- Creation of new and/or refreshing positioning for companies and products
- Redefining corporate mission, vision, culture and values
- Improving financial performance through brand portfolio optimization
- Creating a compelling brand messaging framework
- Evaluating the equities and liabilities of both the client and competing brands
- Defining aspects of competitive advantage
- Segmenting customer needs and value propositions
- Identifying the underpinnings of corporate brand sustainability
- Defining branded customer experience
Outstanding and compelling, award-winning design is at the heart of what Enigma Webdesign offers. Whether it’s a new identity, a website, printed collateral, a mobile experience—or all of the above—we have the skills and experience to create truly distinctive design experiences.
At its core, design is about solving problems. The medium changes from project to project, but the elements of good design remain the same. What is your objective? Who are you audience? What are you communicating? What is the company’s overall visual personality? Enigma Webdesign solves these problems every day – with authority, clarity and unswerving attention to detail. Over the years, we have helped companies across many industries create memorable logos and build strong identities. We can do the same for you.
Racial and professional diversity is our core strength. Enigma Webdesign brings multicultural insight that elevates our work over and beyond what is expected. We combine a passion for art, design, color, texture and typography with close collaboration and lively interaction. Each of our designers brings a unique skill set and viewpoint. When they mix, the result is a better outcome.
Enigma Webdesign is staffed with a team of skilled individuals that see the big picture, working to discover seamless solutions in any medium; we see the world as our canvas. Behind all of our design is a strong strategic focus. A fact-based, insightful direction is what keeps our creativity on a clear path to success. Passion and drive, combined with artistry and deep thinking, are what sets us apart from our competitors.
We offer enhanced value with the ability to go beyond a narrow project focus, delivering fully realized, integrated design solutions:
- Corporate identity
- Logo design
- Signature systems
- Identity standards
- Implementation guidelines
- Collateral systems
- Marketing communications
The right name can make your brand memorable; the wrong one can hold it back. Enigma Webdesign will help you create unique, compelling names that will generate interest for your organizations’ products and services.
A memorable name is the defining element of a brand. It embodies the brand idea and sets the stage for grabbing attention and driving action. And, there’s nothing more fun and creative than developing a new brand name.
Naming is both art and science, requiring rigor to deliver results. Our naming system helps screen potential name candidates against critical criteria such as domain, trademark availability and cultural sensibilities.